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Disney- from entertainment to lifestyle

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November 10, 2008, 4:00 pm

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Asus - Branding to the High End Market

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November 23, 2008, 4:00 pm

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Luxury Goods from a Vending Machine?

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April 21, 2009, 9:00 am

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Kentucky Grilled Chicken: Changing Brand Image

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April 29, 2009, 5:00 pm

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Ben & Jerry’s: Conveying a consistent brand image with new store design

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June 4, 2009, 9:00 am

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Sunkist Brand Repositioning

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June 7, 2009, 9:00 am

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Burger King Fragrances: Strategic or Silly?

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June 18, 2009, 5:00 pm

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Lenovo Builds Brand through Shanghai 2010 World Expo Sponsorship

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July 27, 2009, 9:00 am

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Post-Olympic Brand Strategies of Li Ning and Mizuno in China

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July 28, 2009, 5:00 pm

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Buick Brand Positioning in China: Selling the American Dream

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August 2, 2009, 5:00 pm

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Evian Strives for Brand Differentiation to Build Brand Equity

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August 10, 2009, 9:00 am

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Easyhome’s Effective Brand Positioning

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September 10, 2009, 2:54 am

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Chanel Launches Flagship Boutique in Shanghai

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January 18, 2010, 2:23 am

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Hermes to make an affordable luxury brand for China

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January 18, 2010, 8:26 pm

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Ajisen builds a high-end brand: Wakayama

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March 4, 2010, 7:40 pm

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Levi’s Launches New Brand in China

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June 7, 2010, 3:29 am

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Clothing retailer GAP enters China market

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July 4, 2010, 8:40 pm

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Luxury Brands and Co-branding: Versace for H&M

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November 1, 2011, 7:04 pm

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Brand Positioning Strategies of the Rising Chinese Smartphone Brands

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June 27, 2013, 3:41 am

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WEI Beauty: Can an American Herbal Skincare Brand Succeed in China?

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October 10, 2013, 9:04 pm

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Using Digital for B2B Brand Innovation

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March 10, 2014, 2:35 am

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Winter is Coming for Marks & Spencer? Common Pitfalls that Brand Falls into...

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June 27, 2014, 12:21 am

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When Individuality Becomes Deja-vu: Rethinking Communication Strategy for a...

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June 1, 2015, 9:33 pm

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Standing Out While Fitting In: a Dilemma for Brands and Humans

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April 12, 2016, 2:26 am

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Micro Monetization: What it is and Why it Matters to Your Brand

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May 4, 2016, 12:14 am

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Alcohol Branding for the New Generation: Be Culturally Relevant

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May 30, 2016, 11:57 pm

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A Battle in the Red Ocean: The Positioning Strategies of Chinese Smartphone...

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July 14, 2016, 9:31 pm

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